What does it mean to be social as a business?

I'm relatively new to the whole social media wave, but I'm not new to sales. As the owner of The Chocolate Truffle www.thechocolatetruffle.com with three retail stores in Reading, Lynnfield and Winchester, a manufacturing division Bacci Chocolate Design and a wife and a mother, I value time. So far I've found social media time consuming with little ROI. After reading the attached blog posted by Esteban Kolsky my wheels were spinning.

For my business to succeed I must be social. However, sitting behind a computer isn't the form of social I see driving my company sales. For The Chocolate Truffle and Bacci Chocolate Design, being social is to be out there where people can meet our product. After all, it's the product that I'm looking to sell and I've seen tremendous success with selling through sampling. For my business Twitter and Facebbok help promote brand awareness and create interest, but so far I haven't found too many customers, the ones who actually purchase my product following.

Professional Assistants Week

Don't forget all the people who help you! The week of 4/1/-4/19 is Professional Assistants Week and we have all sorts of chocolate gift ideas and we deliver!

Phantom Food & Wine Phest

The Chocolate Truffle will be at the Phantom Food & Wine Phest this Saturday 4/10/10 from 3-8 at the Bayside Expo!