About Me

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Swampscott, MA, United States
Reading, Lynnfield and Winchester Massachusetts. We manufacture our hand rolled chocolate truffles, hand dipped chocolates, distinctive chocolate snacks and novelty items under our wholesale name Bacci Chocolate Design. Our amazing chocolate creations have received Best of Boston honors, been featured on gourmet food shows like Phantom Gourmet and Rachael Ray and written up in The Boston Herald and The Boston Globe. We offer unique signature items and seasonal favorites that have garnered recognition and a nationwide clientele who know that we offer an unparalleled quality line of chocolate products. As Seen on and in: The Phantom Gourmet Rachael Ray Fox 25 News The Boston Herald The Boston Globe The Nibble Best of Boston The Chocolate Guide (Eastern Edition) The Chocolate Travel Guide 2010

Thursday, April 15, 2010

What does it mean to be social as a business?



I'm relatively new to the whole social media wave, but I'm not new to sales. As the owner of The Chocolate Truffle www.thechocolatetruffle.com with three retail stores in Reading, Lynnfield and Winchester, a manufacturing division Bacci Chocolate Design and a wife and a mother, I value time. So far I've found social media time consuming with little ROI. After reading the attached blog posted by Esteban Kolsky my wheels were spinning.

For my business to succeed I must be social. However, sitting behind a computer isn't the form of social I see driving my company sales. For The Chocolate Truffle and Bacci Chocolate Design, being social is to be out there where people can meet our product. After all, it's the product that I'm looking to sell and I've seen tremendous success with selling through sampling. For my business Twitter and Facebbok help promote brand awareness and create interest, but so far I haven't found too many customers, the ones who actually purchase my product following.
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1 comment:

  1. Jay DuchinApril 15, 2010 at 7:36 AM

    Social media is frustrating but I often ask people how much money do the spend on it. The answer is zero out of pocket but there is a time commitment. Kelley Delaney does a GREAT job of managing the Cakes For Occasions profiles. For the most part, they just take photos of what their working on and share the photo with a brief description. I know if you posted a photo of some of the cool chocolate things you have (men's shoe, woman's shoe, Ferarri, Porsche etc. I would definitely share them with friend, family and business clients. The key is take a great photo and make it easy to share. Lots of ways to do that but I find Facebook easiest. Keep up the great work. I believe you WILL see a return on your time investment.
    Oh great, now I'm hungry for chocolate and I gave your last chocoPizza away last month. Need to come in and get more ASAP.

    Jay
    www.duchinproductions.com

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